Your store has gaps your customers notice before you do.
Storefront Audit evaluates the fundamentals of your Shopify store the way a first-time customer experiences them — checking 25 signals across 7 categories to surface what's missing, broken, or just not good enough.
The basics matter more than you think
Most store owners focus on what they've built. Storefront Audit focuses on what customers actually encounter — missing trust signals, broken elements, inconsistent branding, and the small friction points that quietly erode confidence before a customer ever reaches the cart.
25 checks. 7 categories. One clear picture of what your store looks like to a stranger.
How It Works
Audit
We analyze your storefront across 7 key categories that impact customer trust and conversion.
Review
Get a detailed breakdown of what's working, what's missing, and what needs attention.
Improve
Follow prioritized recommendations to fix issues that are costing you customers.
What We Check
Navigation and menu structure
Clear paths to products and logical organization that customers expect.
Trust signals and social proof presence
Reviews, guarantees, and credibility markers that reduce purchase anxiety.
Product presentation fundamentals
Images, descriptions, pricing clarity, and add-to-cart functionality.
Footer completeness and legal pages
Contact info, policies, and legal requirements that build trust.
Imagery and media quality signals
Image resolution, load times, and professional presentation standards.
Mobile experience basics
Responsive design, touch targets, and mobile-first usability.
Contact and support availability
How easily customers can reach you when they need help.
Storefront Audit by the Numbers
Checks performed
Core categories
Shopify-specific
Results delivery
Available on every plan. Scout shows summary scores only; full check-by-check detail from Operative up.
Frequently Asked Questions
Explore More Intelligence
Performance Diagnostics
Diagnose your store speed from real browsers with Shopify-specific insights.
Checkout Intelligence
Observe your checkout the way a real customer would, from cart to the payment step.
SEO Health
Search visibility and indexation checks for your Shopify store.
See your store the way customers do
Identify the gaps that are quietly costing you sales.
See your store's health score