Frequently asked questions

Every plan starts with a 14-day trial and a card is required to begin it, but nothing is charged during the trial. Operative is the entry plan, and you can cancel before the trial ends at no cost. Upgrade any time to Investigator or Agency Starter for full-site audits, monitoring and historical reports.

Absolutely. You can upgrade, downgrade or cancel from your billing settings at any time. Changes take effect immediately and we prorate the difference on your next invoice.

All plans are billed in EUR on a monthly basis. We accept all major credit and debit cards through our secure payments provider. Annual billing is available on request — contact us for a quote.

Existing reports remain accessible according to the retention window of your new plan. Operative keeps 90 days of history; Investigator and Agency Starter keep unlimited history.

Yes — agencies managing multiple client stores get custom pricing, multi-store dashboards, white-label PDF reports and a dedicated account manager. Get in touch to discuss a tailored plan.

No. All diagnostics are passive and read-only. We never place real orders, modify your storefront, or interact with customer data — your store and shoppers are completely unaffected.

Operative includes manual on-demand audits and monthly automated monitoring with email alerts. Investigator runs weekly monitoring with custom scheduling and priority support. Agency Starter scales the same features across multiple client stores.

Yes. Cancel in one click from your billing settings — no phone calls, no retention pitches. You'll keep access until the end of your current billing period.

We take the annual revenue figure you enter in Settings and apply an impact percentage for each diagnostic module. The percentage is set by which band your score falls into — a weaker score puts more revenue at risk. We show the result as a range rather than a single number, because these are estimates, not measurements. The low end is deliberately conservative; the high end is the full modelled figure. Storefront is marked "indicative" and carries a wider range, because it models repeat-purchase behaviour rather than a direct conversion rate. The exact percentages, and the research behind each one, are shown under "How is this calculated?" on your dashboard.

We audit one of every page type rather than a fixed number of URLs. A Shopify store renders thousands of URLs from a handful of templates — auditing fifty near-identical URLs tells you the same thing fifty times. So we check your home page, a listing template — specifically the one carrying the most third-party apps, because that's where problems hide — a collection, your cart, your policy pages, search and your 404. Higher plans then go deeper within those types. Checkout is Shopify's own page and nothing a merchant can change, so we tell you it's out of scope rather than pretending to check it.

You enter it yourself in Settings. We don't connect to your Shopify admin or read your order data, so every revenue estimate is scaled from the figure you provide. If it's out of date, update it in Settings and the numbers will recalculate on your next dashboard load.

Yes! You can upgrade or downgrade your plan at any time. Changes take effect immediately.

Yes — a card is required to start the 14-day trial on every plan. Nothing is charged during the trial, and you can cancel any time before it ends at no cost.

Operative: 30/month. Investigator: 60/month. Agency Starter includes 200 diagnostics per month, with higher allowances on larger agency plans.

Investigator adds weekly automated monitoring, custom scheduling, 24hr priority support, and 10 global performance diagnostic locations instead of 2. It also raises your store limit from 1 to 2 and removes the 90-day cap on report history.

Yes. You'll be charged the pro-rated difference and the extra Pro features — client portal, custom domain and portfolio benchmarking — activate immediately.

No — white-label reporting is included on every Agency plan, including Starter. Add your logo and colours in Branding and your reports carry your name, not ours.

Each diagnostic run against a store counts as one — whether that's a performance diagnostic, storefront audit, or checkout observation.

Yes. Additional store slots are available as add-ons at €25/month per store on Starter and Pro plans.