Terms of Service

1. Who these terms are between

These terms are a contract between you and Milk Bottle Labs Limited, a company registered in Ireland (company number 568068, VAT number IE3382592SH), of Milk Bottle House, 8 Mount Street Upper, Dublin 2, Ireland, D02 FT59 ("Shooopr", "we", "us"). They govern your use of the Shooopr platform at shpr.ai (the "Service"). By creating an account you accept these terms. If you are accepting on behalf of a company or agency, you confirm you have authority to bind it.

2. The Service

Shooopr provides outside-in diagnostic intelligence on online storefronts. Diagnostics are run against the publicly accessible pages of a store — nothing is installed on the store, and the Service never accesses a store's administrative systems, customer records, or order data. Diagnostic modules include (as available on your plan) SEO health, accessibility, performance, checkout experience, storefront quality, and AI-readability, together with an overall Health Score and, on qualifying plans, AI-generated written summaries.

Checkout diagnostics are passive: the Service never enters payment details and never places an order on any store.

2.1 Diagnostics that interact with your store

Diagnostics that interact with your store. Some diagnostics interact with your storefront as a shopper would. Checkout and Klaviyo Flow audits add a product to a cart and proceed to your checkout without completing an order, which creates an abandoned checkout record in your store. When you select the welcome flow, the Klaviyo Flow Audit submits an audit email address to your newsletter signup form, which creates a subscriber on your marketing list. No order is placed and no payment details are ever submitted. By running a diagnostic you authorise these actions on the store you have connected.

3. Accounts and eligibility

• The Service is provided to businesses and business users. You must be at least 18 and using the Service for trade, business, or professional purposes.
• You must register with a valid email address, verify it, and keep your account credentials secure. You are responsible for activity on your account.
• Account types (merchant or agency) determine which plans and features are available to you.

4. Authorised stores — your warranty

You may register and run diagnostics only on stores that you own, or that you are expressly authorised to run diagnostics on (for example as the store's retained agency or consultant).

You warrant that this is true for every store registered on your account, on every occasion a diagnostic is run, and you will maintain evidence of authorisation for stores you do not own. Registering or running diagnostics on a store without authorisation is a material breach of these terms and grounds for immediate termination. You will indemnify us against any claim, loss, or cost arising from your breach of this clause.

5. Nature of the results — important

Diagnostic results, scores, findings, fix guidance, and AI-generated summaries are provided for general information only. They are our automated assessment of publicly observable characteristics of a storefront at the moment the diagnostic ran. They are not, and must not be relied on as:

• legal, regulatory, or compliance advice of any kind;
• a certification of conformity with any law or standard, including WCAG, the European Accessibility Act, the GDPR, or consumer protection law;
• a guarantee that a store is free of defects, or that following our guidance will achieve any particular commercial or legal outcome.

Automated accessibility analysis has an inherent ceiling: automated rules can only audit a portion of the WCAG 2.1 success criteria — realistically between a quarter and a third — and criteria such as keyboard traps, focus order, focus visibility, use of colour and pointer gestures cannot be reliably audited automatically. A strong automated accessibility score does not mean a store is accessible or legally compliant, and we make no representation that it is.

Revenue-impact figures are estimates produced by a deliberately conservative formula applied to the annual revenue figure you supply. They are illustrative, not predictions, and must not be treated as financial advice or as a quantification of legal exposure.

You remain solely responsible for decisions taken about your store, including obtaining professional legal, accessibility, or financial advice where appropriate.

6. Plans, pricing, and VAT

• Available plans, features, and usage limits are described on the pricing page and may differ between merchant and agency account types.
• All prices are stated exclusive of VAT. VAT is calculated and added at checkout where applicable. Business customers in other EU member states supplying a valid VAT number are subject to the reverse-charge mechanism; Irish customers and EU consumers without a VAT number are charged Irish VAT at the applicable rate.
• Usage limits (such as monthly diagnostic allowances) apply per plan. We may decline to run diagnostics beyond your plan's limits.
• We may change prices or plan composition. Price changes take effect from your next billing period, and we will give at least 30 days' notice by email.

7. Billing, renewal, and cancellation

• Subscriptions are billed in advance through Stripe, monthly or annually, and renew automatically until cancelled.
• You may cancel at any time from your account settings. Cancellation takes effect at the end of the current billing period, and you retain access until then.
• Monthly plans: no refunds or credits are given for partial months.
• Annual plans: if you cancel part-way through an annual term, we will refund the unused whole months remaining on a pro-rata basis, less any discount attributable to annual billing already enjoyed.
• Failed payments: we may suspend access until payment succeeds, and cancel the subscription if payment remains outstanding for 14 days.

8. Right of withdrawal — express consent

Where you are a consumer in the EU, you would ordinarily have a 14-day right to withdraw from a contract for digital services. The Service begins immediately on purchase. At checkout you are asked to expressly consent to the Service beginning immediately and to acknowledge that, once performance has begun, you lose the statutory right of withdrawal (Regulation 16 of S.I. No. 484/2013, implementing Directive 2011/83/EU). Our cancellation and refund terms in clause 7 apply instead. Nothing in this clause affects statutory rights that cannot be waived.

9. Acceptable use

You must not, and must not attempt to:

• run diagnostics on any store you are not authorised to diagnose (clause 4);
• rotate, swap, or change registered domains to gather intelligence on stores beyond your plan's scope. Domain changes are restricted as set out in our domain-change policy, and changing a registered domain permanently deletes the diagnostic history for that store;
• resell, sublicense, or provide the Service or its output to third parties except as expressly permitted by an agency plan;
• interfere with, probe, overload, or circumvent the security or usage limits of the Service;
• use the Service to harass a merchant, or publish diagnostic results about a third party's store in a manner intended to disparage;
• access the Service by automated means other than the interfaces we provide.

A fuller statement is contained in our Acceptable Use Policy, which forms part of these terms.

10. Your content and our IP

• You retain all rights in the information you supply (such as revenue figures). You grant us a licence to process it solely to provide the Service.
• Diagnostic reports generated for your registered stores are yours to use for the diagnosed business (and, on agency plans, for your client). You may not offer them for sale as a standalone product.
• The Service itself — software, check libraries, scoring methodology, designs, and branding — is and remains the property of Milk Bottle Labs Limited or its licensors. No rights are granted except as stated in these terms.

11. Third-party services

The Service is built on third-party infrastructure (including payment, hosting, measurement, and AI providers). We are not responsible for stores diagnosed through the Service, for Shopify, or for links to third-party sites contained in reports.

12. Availability and changes

We aim to keep the Service available at all times but do not guarantee uninterrupted operation. We may modify, add, or withdraw features, and may perform maintenance, provided that if we materially reduce the core functionality of a paid plan mid-term you may cancel and receive a pro-rata refund of the unused period.

13. Liability

Nothing in these terms excludes or limits liability that cannot be excluded under Irish law, including liability for death or personal injury caused by negligence, or for fraud.

Subject to that: (a) we are not liable for loss of profits, revenue, business, goodwill, or data, or for indirect or consequential loss; (b) we are not liable for decisions made, or actions taken or not taken, in reliance on diagnostic results (clause 5); and (c) our total aggregate liability arising out of or in connection with the Service in any 12-month period is limited to the fees you paid to us in that period (or €100 if you are on a free plan).

14. Suspension and termination

• You may close your account at any time. Clause 7 governs refunds.
• We may suspend or terminate your account immediately for material breach — including breach of clauses 4 or 9 — or where required by law. No refund is due on termination for breach.
• On closure, your data is handled as described in the Privacy Policy. Diagnostic history is not exportable after the account closes.

15. General

• These terms, together with the Privacy Policy, Cookie Policy, Refund and Cancellation Policy, Acceptable Use Policy, and domain-change policy, are the entire agreement between us regarding the Service.
• We may update these terms; material changes will be notified by email at least 30 days before taking effect. Continued use after that date is acceptance.
• If any clause is found unenforceable, the remainder stands. Failure to enforce a right is not a waiver of it.
• You may not assign these terms without our consent; we may assign them as part of a transfer of the business.

Governing law and jurisdiction

These terms are governed by the laws of Ireland, and the Irish courts have exclusive jurisdiction — except that if you are a consumer resident in another EU member state, you retain any protection given by the mandatory laws of that state and may bring proceedings in your home courts.

Contact

Milk Bottle Labs Limited, Milk Bottle House, 8 Mount Street Upper, Dublin 2, Ireland, D02 FT59 — hello@shooopr.com — CRO 568068 — VAT IE3382592SH.