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    Helping Shopify stores and agencies optimize performance, accessibility, and conversions.

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    The Silent Revenue Leak: What a Broken Klaviyo Flow Actually Costs Your Store

    Your abandoned cart email didn't send last night. You won't know until next week. By then, you've lost roughly $3,650 in recoverable revenue.

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    Keith Matthews·Aug 27, 2026·9 min read
    The Shopify store your customers actually see
    Announcement

    The Shopify store your customers actually see

    After spending 10 years in the Shopify ecosystem and being inside at least 400 Shopify stores, I have finally launched a concept that I've had in my head for years - Shooopr. Months of bug fixing ( I am not a developer), learning to code using AI, and hours of reviewing YouTube videos while running Milk Bottle Labs, I finally got it live.

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    Keith Matthews·Aug 25, 2026·5 min read

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